Small Business Spotlight: Arquia

As our family gets ready to re-enter the baby phase of life again, with the arrival of baby I’ve been paying more attention to quality baby clothing. Enter Arquia, a baby clothing company created by two moms who are looking to shake up the baby apparel scene.

I had the pleasure of chatting with Andrea, one of the founders, to learn more about Arquia. I love brands that make parenting easier without sacrificing aesthetics, and Arquia does just that. With vibrant colors, modern color-blocking, and ultra-comfy fabrics, they’re proving that kids’ fashion can be both fun and functional. Whether you’re looking for wardrobe staples or standout pieces, Arquia is here to keep your little ones stylish, comfortable, and ready for adventure.

Can you tell Move Mama Move readers about Arquia?

Arquia is for parents who want their little ones to look stylish without compromising on quality. It all started when Shireen and Andrea—two moms with an eye for design—became parents to baby boys and realized the options were not reflecting our personal styles. Muted neutrals, endless blues and grays—where was the fun?

That’s when our mission became clear: to create baby and kids’ clothes that are bold, playful, and packed with personality, all while maintaining the highest standards in quality. We use 100% Peruvian Pima Cotton, known for being super soft, hypoallergenic, and ultra-durable, so parents can feel confident their kids are comfortable, safe, and ready for every little adventure.

baby sitting in red pants and white shirt

How did you come up with this product/service/idea?

It all started when we both had baby boys—Andrea’s second after her daughter and Shireen’s first! We searched high and low for clothes that matched our styles and delivered amazing quality, but there was always a trade-off.

Then came the aha moment. One of our babies has sensitive skin, so fabric quality was non-negotiable. That led us to Peruvian Pima Cotton, a dream fabric that’s gentle on delicate skin, ultra-soft, and built to last—plus, it happens to be a nod to Andrea’s Peruvian roots!

From there, everything clicked, and Arquia was born. Our goal? To give parents stylish, thoughtfully designed clothing that feels as good as it looks—because comfort and style should go hand in hand.

What is your background?

Arquia was born from a mix of corporate savvy, entrepreneurial grit, and a serious love for great design.

Andrea, a Peruvian-American based, brings her expertise in marketing and business strategy from leading brands like Kimberly-Clark and Reckitt-Benckiser. With an MBA from ESADE and two toddlers at home, she knows firsthand the struggle of finding high-quality, stylish kids’ clothes that actually hold up. Enter: Peruvian Pima Cotton—the perfect mix of softness, durability, and vibrant style that inspired Arquia.

Shireen, a NYC-based professional of Southeast Asian descent, has built a career at powerhouses like Meta, American Express, Wayfair, and Amazon, mastering everything from strategic partnerships to e-commerce growth. As a new mom, she wanted baby clothes that reflected her personal style—so she dove headfirst into design and product development to create pieces that are both chic and built to last.

Together, we launched Arquia with one goal: to make kids’ fashion as fun, bold, and high-quality as it should be—because great style starts young.

What do people like most about Arquia?

Parents can’t get enough of our super-soft, ultra-durable, and vibrant designs. The star of the show? Peruvian Pima Cotton—a breathable, hypoallergenic fabric that’s gentle on baby skin, tough on wear and tear, and easy to care for (because who has time for fussy laundry?).

Beyond comfort, Arquia brings personality to baby and kids’ fashion with bold colors and playful color-blocking. We make it easy for parents to dress their little ones in style and comfort, no matter how chaotic the day gets.

What is one piece of advice you would offer people looking to buy clothing from Arquia?

Get ready—your kid won’t want to take these off! 😂 Our pieces are designed to last, so stock up on bigger sizes because you’ll want these in rotation well past the first growth spurt. Oh, and don’t stress about washing—our Pima Cotton makes laundry day the smallest of your parenting worries.

baby crawling on floor with white and yellow clothing

What has been your favorite promotion?

Without a doubt, launching Collection #2: Growing Up has been one of our favorite projects so far! This collection took our signature bold colors and playful designs to the next level with color-blocked sweatshirts, sweatpants, and T-shirts—and for the first time, we’ll be introducing matching tees for parents (because why should kids have all the fun?).

We wanted to create pieces that capture the energy and movement of childhood, blending style with ultimate comfort. Seeing parents and little ones twin in our designs has been everything—it’s proof that kids’ fashion can be fun, expressive, and built for real life. Plus, the response has been amazing, with families loving how these pieces are soft, durable, and easy to mix and match. It’s been so exciting to see Arquia grow (literally) and evolve with our little customers!